Festival’s Theme & Viewing Highlights
- Theme
- SOUL LANTERN: play with the light of SEOUL
- Point of view
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POINT 01
Rich Content: A storyline that aligns with the festival theme Each zone features displays inspired by past and present forms of play, from traditional "Yeonhui" (performative folk entertainment) to modern activities like travel, games, movies, F&B, and character-themed displays.
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POINT 02
High-Quality Productions by professional artists’ participation Collaboration with professional artists (Media art groups, installation artists and Seoul artists)
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POINT 03
Interactive Festival Experience: Immersive installations with interactive elements Media art displays that respond to visitors’ movements and positions, creating a dynamic viewing experience
Zone Introduction
Zone | Main Installation | Description |
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Zone 1: Festivities of Light (Cheonggye Plaza – Gwangtonggyo Bridge) |
Sandae Nori (traditional mask dance) & Royal Procession | Experience historical performances through light with displays such as the "Sandae," the only mobile stage from the Joseon Dynasty, and the "Eoga Haengryeol" (royal procession) lanterns, recreating the diverse entertainment forms of the past in a luminous celebration. |
Zone 2: Escape into Light (Gwangtonggyo Bridge – Gwanggyo Bridge) |
Eiffel Tower, Big Ben, Seoul Light Marble | This zone brings together past and present play by combining landmarks from around the world and Seoul with interactive exhibits. Featuring traditional Korean games and elements inspired by modern-day travel, it creates a fusion of global landmarks, travel, and play. |
Zone 3: Joy of Daily Life (Gwanggyo Bridge – Jangtonggyo Bridge) |
Eosahwa (Korean floral ornaments) & Jokduri (traditional bridal headpiece) | Step into a world of light celebrating joyful moments in daily life, from connecting with nature to life’s milestone events like weddings and success in exams, capturing these memorable and delightful occasions in vibrant displays |
Zone 4: Seoul Strolls in Light (Jangtonggyo Bridge – Samilgyo Bridge) |
Haechi and Global Friends, Nakhwa Nori (traditional flower lantern play) | Seoul’s iconic character “Haechi” and his friends come to life along with artwork from various partners symbolizing modern play. Together, they represent Seoul’s present and dream of its future, combining the spirit of the city with playful, contemporary installations. |
We look forward to 2025 with lighting laser art that brightens up after Samilgyo Bridge.
Location information by area
Click Photo to view the description of the Installations.
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