Event Name
2024 Gwanghwamun Market
About Gwanghwamun Market
Gwanghwamun Market, now in its third year, is a Christmas market held around Gwanghwamun Square.
Centered around a grand Christmas tree, this festive village offers a variety of handmade crafts and seasonal items to capture the holiday spirit.
This year, a Santa Village is coming to Gwanghwamun Square, giving visitors a special chance to meet Santa Claus.
Event Period
2024. 12. 13 (Fri) ~ 2025. 01. 05 (Sun)

About the Market’s Brand Identity (BI)

  • Primary Symbol
    The Primary Signature design symbolically captures the Christmas atmosphere of Gwanghwamun and the market. A central cabin shape serves as the focal point, harmoniously blending elements of traditional Korean architecture with modern touches. The red and green color scheme enhances the warm and lively spirit of Christmas.
  • Tree Symbol
    Secondary Signature 1 features the outer form of a Christmas tree, with a central cabin representing market booths, emphasizing the festive spirit of the season.
  • Market Booth Symbol
    Secondary Signature 2 uses the cabin shape to evoke the bustling energy of the square, symbolizing the market’s vibrant atmosphere and its many visitors.

Main BI

Symbol Type BI

Color regulation

Pantone - 2034 C
RGB 231/56/40
CMYK 0/90/85/0

Pantone - 2257 C
RGB 0/186/80
CMYK 74/0/87/0

Pantone - Black
RGB 0/0/0
CMYK 0/0/0/100

BI trademarks of Gwanghwamun Market belong to the <Seoul Tourism Organization> and are prohibited from using them without prior consultation.

AI File Download JPG File Download

Official Video

2024 Gwanghwamun Market is a Christmas market held to revitalize winter tourism contents and support small business owners in Seoul.

Layout of Gwanghwamun Market